Sunday, November 25, 2012


The blog world is beckoning, even to Manhattan Private School Advisors, my private school advisory firm.   So here we go: first blog ever!  Stay tuned for many, many more....

Here's the deal.  Private school admissions, even at the preschool level, is a major parental undertaking just as it is a significant financial investment.  If your child enters the independent school system in New York in 2013, you may expect to pay around $41,500 per year in tuition.  In some cases, that does not include books and study materials, lunch, school trips and never includes private transportation to and from school or donations to the school.  Tuition fees go out 6-8% per year. If a child attends a school from Kindergarten through Grade 12, the total pricetag can approach can approach $700,000, double or even triple the cost of a college education in the United States at this time.  Tuition at New York private schools is approximately parallel to the tuition at the most expensive colleges in the country.  Ironically, the academically weakest New York independent K-12 schools cost approximately the same as those in the academic top tier. This is probably why you have sought our assistance to place your child in the optimal academic, social and cultural school environment.

Our educational system in the USA is an odd one.  Parents at public schools are parents.  Parents at private schools are fundamentally clients.  The yearly contract parents and schools and schools sign is not just a contract for parents to pay expensive tuition: it is a contract for independent schools to perform at top level by providing an excellent academic as well as safe and stimulating social environment for students (and families).  That is, if applicants are lucky enough to be chosen for acceptance in a private school admissions environment where the average rate of acceptance now stands at less than one in ten to thirty with increasing odds every year.

Any qualified independent preschool or K-12 advisor would suggest firmly that parents whether private school admissions is “fair” or “unfair”.  It’s not fair.   Private schools often feature egalitarian curriculums and cultures, yet, like college admissions, ‘getting in’ is not really egalitarian in the least.  If it were, schools would 900 students per grade!  There is nothing anyone can do about it: this is the private sector.  MPSA exists to make every attempt to facilitate the best possible school placement for your child, whether he or she is a one year old applying for preschool or a sixteen year old applying for 11th grade: locally, regionally and nationally.

In New York at this time, about  90% of all successful private preschool and K-12l applicant parents work with some type of educational advising. If you are not experienced in the preschool or K-12 admissions processes (and the two are very different), it a good idea to get expert advice as soon as you can, whether you choose to work with a firm of our caliber or not.

There are a few basic guidelines we hope you adhere to in choosing an educational advisory firm. Parents are well aware of the “dos” at this point, but please pay strict attention to the “don’ts”.  This almost invariably means the difference between acceptances and rejections for your child.   Most are pretty obvious.

1.  An educational advisor or advisory firm should NEVER be aligned or affiliated with ANY independent preschool or K-12 school for ANY reason.  All information about a given school should be strictly unbiased and fact based.  It is essential that advisors be familiar will a wide variety of schools and programs and the history of each.

2.  This is of the utmost importance.  Parents should not work with individual school advisors who have worked at any school (particularly in admissions) at ANY time. The vast majority of “former admissions” staff members now working in educational consulting have almost without exception left those positions under acrimonious circumstances.  As a result (as we have learned, sadly, from our parent clients), the outcomes of working with former admissions staff members are almost universally sub-standard if not devastating in terms of results.

3.  Educational advisors should not be working directly with children under high school age (and even then never independently), nor testing children of any age at any time and in any capacity.  School advisors are neither childhood development experts nor test prep experts: our expertise is in schools and school admissions.  We feel that children younger than the mid-teens, if then, really do not understand or properly process level of seriousness of the admissions process and how the outcome may affect them.  Please note that even high school and college applicants often do not fully comprehend the implications of the admissions process and should not be expected to without adult supervision.

4.  Educational advisors should have a very solid background in communications including but not limited to: writing, editing, marketing, public relations and general communications but not necessarily in education itself.  All should have attended or have children who attend private or public schools for which there exists a standardized admissions process.  All advisors should tour and visit ALL independent preschools and K-12s on a regular basis. We have found that this is really the only way for advisors to familiarize themselves with this rigorous and highly competitive admissions process and the vast curricular and cultural differences between schools themselves.

5.  Parents should avoid, at all costs, educational counseling that alleges to use its “connections” with schools to seek admissions for client families.  This is not only inappropriate, it has also thankfully become very difficult at an ISAAGNY member school or preschool.  That is because it can also become a also a form of fee-splitting, which is illegal. True educational counseling works solely with parents and families, never schools, academic coaches or with standardized testing in any capacity other than to explain and detail processes or results of testing or scores.

The 2013 and 2014 mainstream preschool and K-12 admissions season and pre-season are now well underway and are by far the most competitive admissions seasons yet for two central reasons. The first are siblings.  Four is literally the new two when it comes to having kids in New York and other cities.  The second is cash.  Thanks to unstable stock markets, many applicant parents have never been so cash rich as they are now and they intend to spend it wisely. Investment in the educations of their children is obviously a top priority.

In truth, the process of independent school admissions can be enormously frustrating for applicant families. That is because schools actually seek less applicants, never more.  This also why both admissions timelines and age cutoffs have never been as strict.  The admissions process is designed, at every turn and at every point of entry, to make prospective parents not only jump through often very subtle hoops, but to make those who falter or are unwilling to simply disappear from the system.

It this absurd?  To some degree, yes.  In New York, for example, parents are now paying tuition of more than $40,000 all told to the average K-12 school that is basically akin to joining a club that does not necessarily want them or anyone else as members.  Is this logical?  Theoretically, of course not.  Practically, yes it is and for one simple reason: we do not have enough private schools in New York (or elsewhere) and well over 50% of them are not even particularly great schools.  Their claim to fame is merely that they are private.  Which leaves us the other 50% that parents are willing to go to great lengths to get their children admitted to.  And often, unchecked by professional educational advising and consulting, simply go to far.

How did this happen?  The public school system in New York and in the United States is failing our children and has been for more than thirty years. We are left with a public school system that shortchanges students in every conceivable way on most levels.  In New York City, we are in an urgent situation: class sizes have been universally increased and public schools are terribly overcrowded and understaffed – and under-funded. Non-essential curriculum (arts, gym, music) has been drastically cut due to decreased school budgets.   As a society, we have chosen to do very little to advance or fix this and, as a result, private schools become that much more sought after.

Don’t get us wrong: there are public schools in New York City, particularly at the high school level, that offer amazing educations.  That said, these are harder to get into than any private school ever was or ever will be.  Admissions is based on a single test, the SHSAT, taken by over 60,000 New York City eighth graders each year for a total of less than 5000 spots.

The present failure of the mainstream public education system has propelled New York parents who were considering public school education particularly at the elementary level  (though the cuts are universal) into the independent school admissions arena, aiding an already overwhelming level of competition for spots. Applicants to the private sector increase about 11-17% each year.  The numbers are staggering versus the small number of true (non-sibling, non-legacy) spots.  

The problem is that the number of ISAAGNY schools and available spots at these schools rarely increase.  New, not for profit schools in New York have not opened in decades and many parents do not feel comfortable with the new, for profit schools for two reasons.  One, for many families the business of education is education itself and not business.  Parents have generally shunned “for profit” schools and virtually all schools with less than a decade of working history and, as of yet, no graduating classes..

Parents work with a qualified school advisory firm for equally simple reasons: to get the admissions process done properly the first and only time and so that at the end of the admissions process they do not feel that they have failed their child or children because of their own lack of education into how to successfully navigate the admissions process. 

The harsh reality of independent school admissions in New York and, now, elsewhere, is that it is a very misleading and therefore frustrating process.  You may have noticed that aside from school websites designed by the schools themselves, it is very difficult to obtain much concrete information about admissions to private schools and even select public schools and word-of –mouth information is the worst source.  Again, this is because schools hope for less applicants, never more.  Most school admissions staffs are polite, pleasant and seemingly accommodating to all applicant families.  It’s their job to be so.  Admissions outcomes, however, can be a very rude awakening for the families of very qualified yet consistently rejected applicants -- even siblings and legacies.  This is because there is no independent school that does not receive many, many times the number of applications as it has spots to offer equally numerous qualified applicants.   It is easy to say “don’t take it personally” and often quite true: it is not personal at all.  Yet few parents are understandably able to do that in a world where the schools we attend at the age of five or younger can impact the path of the rest of our lives permanently.  And few parents, without educational advising, are actually able to do the process well.  That’s simply logical: academic advisors couldn’t really make it as oral surgeons, either!

Selective private school admissions is a numbers game based upon supply and demand, yet there are many, many unique ways to successfully navigate it and become the “supply” who is in “demand”.  Applicant parents must learn to negotiate within this complex, competitive, and clandestine process.  It looks easy at first but reality soon dawns (at, for example, the first parent interview): it is one of the most difficult of all systems to understand and work one’s way successfully through.  That said, there are definite tricks to doing this process correctly and with a fine outcome.

Parents must learn, through professional advising, how to literally fit themselves and their children into this complex web without compromise or a myriad of costly admissions errors.  There is a longstanding myth in the New York area, for example, which claims that actually getting unto a top private preschool or private school may be more difficult than acceptance at an Ivy League college or university.  Laughable – except it may be close to the truth.  Ivy League schools accept or reject fully self-realized students while preschools accept adorable two and three year olds (which is to say every one of them) and independent schools accept winsome four and five year olds and eager yet basically unformed elementary, middle and even high school students.  None of which have years of high school grades or ACT, SAT 1 or 2 scores as they do when they apply to college.  And this startling fact: about 90% of the applicants to top colleges and universities in America are, in one way or another, fully qualified for admission. They obviously don’t all get in  but lower academically often do not apply.  Yet who is qualified to apply to a select kindergarten of third grade or sixth grade?  Almost anyone and everyone – just ask their parents.  Private preschools and K-12s, however, do not really accept  the student of today, but the student of tomorrow.  It is a guessing game yet one that parents and children can turn to their favor with serious steps and hard work during the admissions process.

Private schools and acceptances to them are hardly based on pure meritocracy, but children are not admitted to schools simply because their parents are wealthy or are alumni of those schools or because they have siblings attending them. The number of legacy (alumni) and sibling rejections has actually increased tenfold in the past few years.  In truth, most students gain admission because they and their families are a good fit for a particular school in a wide variety of ways.  Parents learn what the best fits for  their children and family are in the same way we learn anything else: through education. In this case, that education is offered by qualified, comprehensive admissions counseling.

A myth that needs to be dispelled is that there actually exists the “perfect” school in New York or elsewhere.  Forget it!   Every school from preschool through high school, has its pros and cons.  Additionally, the school that are great fit for one student or family are actually a very poor fit for another – and vice versa.  The most basically example of this is acceptance to a “top” school only to get a teacher your kid cannot stand or who cannot stand your kid.  Perfect goes right out the window at that point and this happens everyday and to the vast majority of students at one time or another during a K-12 academic career. 

Every school in the United States today – public, private or parochial -- aspires to produce the same thing in its students: a self-motivated, independent learner who has good study and time management skills and can take what he or she learns in one academic or social area and use and apply it elsewhere.  That is the beginning of true scholarship.  Some schools are simply far better at promoting and inspiring this among students this than others.   Yet this depends on the needs of individual students as well.  Parents should be aware, however, that the myth of school admissions is that education is all about the school one attends.  It is not.  Education is about education.

As your student moves forward, at any school, his her education is finally about the student as an independent entity.  A solid student really will “do well” virtually anywhere and a poor student will do badly even at “the best” of schools with the finest of support.  Students learn to excel (or not) at the schools they attend, but a good deal of intellectual prowess and projected academic success is hardwired either via nature or nuture.   It therefore behooves parents to really research the schools they apply to in an unbiased, almost clinical fashion.  This is where a qualified advisory firm can also be of the most assistance.

Please be aware that due to the huge demand for MPSA’s comprehensive services as well as the dramatically increased competition for spots at preschools and seats at K-12 independent schools, we have a very strict quota of parent clients for EACH point of entry, traditional and non-traditional.  This is because our admissions counseling services are fully guaranteed (please see attached parent agreement).


The 2013 admissions season is well underway locally, regionally and nationally as is consulting for the 2014 admissions season.  We have been working with 2013 applicant families since January, 2011 and have been working with 2014 applicant families since August, 2011.  Please again note that we have a quota or parent client spots for each point of entry and our full 2013 quota will be met shortly.  Initial meetings are two hours in length and may be scheduled in person or by phone or internet video conferencing (as we work with many expatriate families returning to the US from overseas as well as American families all over the USA).  Follow-up meetings, whether in person or by phone or internet video conference, are at parents’ request at ANY TIME that is mutually convenient and are unlimited.


It is important to understand that private and select public school admissions in New York City (including at the preschool level) has now reached a critically competitive level at all points of entry.  The reasons for this are very clear.  We are in a “perfect storm” situation for a number of reasons, not the least of which is that the New York Department of Education has now made enormous budget and teaching staff cuts at all levels (including, for the first time in New York history, at the specialized public high schools) which will continue through 2014 at the earliest.  More than one million national public school teachers will retire over the next decade, and many others will be laid-offf, adding to the public education crisis.  Families who would have considered sending children to public school are retracting that choice now and opting instead for private school admissions.   As a direct result of this and other factors listed below, the demand for our services is unprecedented – at about 90% more than 2009.  The other underlying issues include:

1.   There are now over 750,000+ children under the age of five living in Manhattan alone as compared to around 250,000 in 2003.  Only a fraction of these children will be private preschool and K-12 applicants.  That said, there are only around 16,000 places at ALL private nursery and continuing schools combined.

2.   Once again, “Four is the new two” when it comes to having children in New York, thus creating a serious “places” issue at almost all schools.  Yes, once again we are also back at the numbers game.

3.   The concept of “contacts” and “connections” at the schools is very overblown and tenuous at best.  “Contacts” often cannot be of real assistance because admissions directors do not want to feel as if they are being dictated to by board members, alumni or parents.  In point of fact, over 90% of our clients DO NOT have any contacts or connection at the schools they are ultimately accepted to. The concept of “buying” a contact or connection is reprehensible and something we cannot morally condone at any time.

4.   The ERB/ECAA. ISEE, SSAT, Stanford Binet,  etc. testing is now taken very seriously by school admissions (for right or wrong). .  That said, it is a myth perpetuated by parents that a child needs top scores to seek admittance to top tier K-12 independent school at any level.  It is untrue: most schools take the testing process for what it is – about ¼ of the general admissions process. What will raise almost instant red flags at schools are large discrepancies in verbal and performance areas of the testing or its sub-tests.  If, for example, a younger student scores in the 90th plus percentile in either the verbal section of the ERB and many points less in the test’s performance section, it suggests a wide variety of issues (that may or may not be real) ranging from non-compliance and an inability to stay on task to genuine defiance. These are the most serious issues (and failings) in standardized testing of children as young as four years old. The test itself, however, is merely a snapshot of a particular moment in time for every student and scores (except on the Stanford Binet or any IQ series) change over time.  With the exception of bonafide IQ testing, which is very costly and never required except as entry to select gifted public kindergartens, none of these tests is either “perfect” or completely accurate but the fact is: they are all we have at this time.

5.   Parents who work in the financial services industry USED to have almost have carte blanche in terms of admissions. This ended very sharply and very suddenly in October of 2008 and has never restarted in New York (and elsewhere).   This is lucky for everyone else but not for this sub-group of parents: it requires a great deal more work to get their kids into top schools than it did during the period from 1995-2007. And that myth about the kids with the richest parents ‘getting in’?  Forget it.  This is New York where private school education can or will in the near future cost $750,000+ from K-12 (and that is before college): almost every non-financial aid applicant has parents who can well afford the tuition. Not to mention that some of our private schools don’t really need most parents’ donations: some are as wealthy as quite well known upper tier colleges thanks to boards of trustees and a school’s financial investments.

6. For the vast majority of our parent clients as well as many private school applicant families, a recession  never really happened at all.  What is more important is that top tier private schools, even preschools, did not really feel the effects of recession to any major degree at all: applications are up as much as 35% since 2008 as are endowments. Nowhere is this more clearly reflected than in the price of tuition.  Beginning in 2012, many if not most private schools’ tuition (K-12 not preschool) will exceed all told, $40,000 per year.   Tuitions are raised about 6-8% per year at ISAAGNY member schools.

Finally, and perhaps most saliently, SELF SELECTION is without question, the biggest issue facing independent preschool and K-12 admissions today, just as it affects virtually all other parts of education, sociology, economics and the social sciences. This term, coined in the late 1990s, is used to describe any situation in which individuals or institutions use their own basic characteristics (income level, level of education or social status)  to select themselves into a random group.  Because a formula of characteristics of applicants and applicant families are now almost useless in school admissions, self-selection creates very abnormal and even undesirable conditions within a self –selected group. 

Digesting all of this?  Visit us at privateschooladvisors.com whenever you'd like for more information for applicant families!